Designer & Creative Lead
Based In NYC

Hi, I'm Tom β€”

A website & product designer based in New York City.

Previous Clients
Teams I've collaborated with.
Previous Clients
Teams I've collaborated with.

Build systems β€”
Sweating details.

I enjoy projects where thinking and aesthetics go hand in hand.

Over the past decade, I’ve led projects as a hands-on IC and grown teams within agency settingsβ€”evolving brand systems, migrating platforms, and crafting design systems to deliver premium digital experiences. My clients have ranged from government agencies and nonprofits to fast-moving DTC e-commerce brands.

Services
Areas of Expertise.

Product

Web

Design Systems

Interaction

Responsive

User Interface

User Experience

Prototyping

Accessibility (WCAG)

Agentic Design

I am a multidisciplinary digital designer with 10+ years of industry background building experiences & leading creative teams delivering for 70+ clients from concept to optimization.

While the range of my projects has been diverse, my strategy has pretty much remained consistent throughout. Good design is design that feels natural and like it was always there. Good design starts with good listening. User needs are paramount to good strategy. Vision starts with curiosity and documentation. Measure twice and cut once.
CURRENTDesign Director @ Forum One
New York, NY
2023Product Design Consultant
Freelance
2017-2022Creative Director @ Verbal+Visual
New York, NY
2015-2017UX/UIΒ Lead @ Verbal+Visual
New York, NY

PRevious Experience

Design Director

FORUMΒ ONE

(2024 - Current)

Currently, I lead product and visual design for mission-driven clients, working embedded within cross-functional teams from discovery through delivery. I also manage a team of eight designers, building the operational infrastructure and feedback culture that keeps the work sharp.

Independent Consultant

FREELANCE

(2023)

Before moving into the director role at F1, I came on as a consultant focused on system architecture, interaction design, and journey mapping. I worked directly with senior stakeholders to translate complex product challenges into clear design direction.

Creative Director

VERBAL+VISUAL

(2017-2023)

I led design across UX and visual for a range of DTC and enterprise clients, building the systems and processes that let the team scale without losing quality. I also built the agency's proprietary design system from the ground up β€” a framework that eventually powered work across multiple concurrent client builds.

Lead UX/UI Designer

VERBAL+VISUAL

(2015-2017)

This is where I built my foundation β€” designing sitemaps, flows, wireframes, and prototypes for responsive commerce platforms while learning to ground every decision in real user behavior.