New York City based product designer.
Strategy-driven and human-centered maker with track record of identifying, defining, and driving innovative design experiences from concept to launch.
Evolving SWDS into a more personal, human-centered experience for MySmithsonian in celebration of the nations 250th birthday.
Roadmapping & Prioritization, VIsual Direction, Brand Evolution, User Interface, Prototyping, Design Systems
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Repairing design debt and rebuilding confidence through process, honesty, and a systems-first approach.
Heuristic Audit, Roadmapping & Prioritization, User Experience, User Interface, Prototyping, Design System
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Rebuilding a fast-growing brand’s digital foundation without losing its momentum in a pandemic.
Visual Direction, User Experience, User Interface, Product Strategy, Prototyping, Design Systems
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I've spent over a decade designing interface patterns for digital products and establishing the systems that guide their consistency. In that time, I've learned that the look, feel, and governance are not seperate concerns, they are one in the same.
Ultimately, my approach to design is grounded in product boundaries. I have the experience needed to understand how to augment design for success based on project constraints like budget, timeline, and capacity to maintain scope and relevancy while pushing aesthetic limits.
Forum One, New York, NY
2023-2026
I led planning, discovery, hands-on design and launch for large institutional clients including: The Smithsonian, Trinity Church Wall Street, Gates Foundation, National Gallery, and AARP. I managed a distributed team of eight UX and visual designers structuring team rituals, reporting, resources, and maintaining standards for day to day departemental operations.
Freelance, Remote
2023
Spearheaded research and strategy for a handful of agency clients producing system architecture, journey mapping, wireframes, mockups, and prototypes, to document problem spaces, identifying key user pain points and ensure that timeline and requirements were established and met.
Verbal+Visual, New York, NY
2017-2022
I took creative ownership of 50+ client relationships and output. I drove design at the point where the work meets the client. I led design from kickoff through launch, striving for the best work delivered on budget and nurturing strong relationships in the process.
This required close client engagement to build trust and guide clients through the creative process. I demonstrated a sharp understanding of UX, visual, and front-end design principles and prototyping tools, backed by UI, layout, and design systems capability.
UX/UI Lead
Verbal+Visual, New York, NY
2015-2017
I was accountable for the UX process end to end, from research through wireframes and prototypes. I established process such as usability testing, competitive analysis, and heuristic audits, to support design decisions with quantitiative and qualitative evidense. And I worked closely with engineers to establish technical constraints and ensure design a budget feasibility through the build.
Verbal+Visual, New York, NY
2015-2017
I was accountable for the UX process end to end, from research through wireframes and prototypes. I established process such as usability testing, competitive analysis, and heuristic audits, to support design decisions with quantitiative and qualitative evidense. And I worked closely with engineers to establish technical constraints and ensure design a budget feasibility through the build.